On The Frontline
A sales-focused workshop for people who want better client conversations and more confidence when selling.
Course details
Suitable for all levels
From £320.00
See upcoming course dates for pricing and availability
08:30-16:00
SignFab (UK) Ltd, Angle House, 52 Scudamore Road, Leicester, LE3 1UQ
The course explores how to attract new clients, strengthen existing relationships, retain loyalty and encourage repeat business and referrals. It also helps attendees understand the value they bring to clients, so conversations become less about price and more about trust, confidence and long-term value.
What you will be learning in this course
Stop guessing. Start
Who is this signage course for?
Business owners
Account teams
Sales teams
Estimating teams
Project teams
Client teams
Ready to build confidence in your team? Book your place and start learning the skills that make a real difference.
Why book this course?
Winning new customers matters, but looking after existing clients is just as important.
On The Frontline helps attendees think differently about selling in the industry. The focus is not on pushy sales tactics. It is about building trust, understanding value, improving communication and making sure clients have a reason to keep coming back.
This course can help you:
Clare’s On The Frontline experience
Clare Cornish joined us for On The Frontline expecting a fairly traditional training day. Instead, she found a practical, relaxed session built around real conversations, real examples and the realities of working in the sign and print industry.
She described the day as feeling “more like a conversation between peers than being talked at”, with ideas she could take away and put into practice straight away.
Watch Clare’s story to hear why she found On The Frontline accessible, relevant and worth recommending.
Building
Frequently asked questions
Is On The Frontline a general sales course?
No. On The Frontline is built specifically for the sign and print industry. It focuses on client conversations, customer experience, communication, value and sales confidence in a signage setting.
Who should attend this course?
This course is suitable for business owners, sales teams, estimators, project managers and anyone involved in client conversations or selling.
Is it suitable for experienced people?
Yes. Experienced people can use the course to refresh their approach, improve communication, strengthen client relationships and build more structure into the way they sell.
Where is the course held?
On The Frontline is usually held at SignFab (UK) Ltd in Leicester. Please check the course page for current dates, timings and location details.
What does the course cover?
The course covers customer experience, communication, client retention, points of difference, time management, value, efficiency and practical ways to improve sales conversations.
How much does the course cost?
Please check the course page to view upcoming dates and course prices.
Can’t find the answer you’re looking for? Get in touch and we’ll help.
It's time to
It's time to
We help signage, print and design businesses choose the right products, source them properly and avoid the mistakes that cost time and money.
We care about getting things right, sharing what we know and helping you bring projects together.
