On The Frontline

A sales-focused workshop for people who want better client conversations and more confidence when selling.

Course details

Level
Price
Duration
Location

Suitable for all levels

From £320.00

See upcoming course dates for pricing and availability

08:30-16:00

SignFab (UK) Ltd, Angle House, 52 Scudamore Road, Leicester, LE3 1UQ

On The Frontline is an interactive workshop designed to help attendees improve performance, efficiency, relationships and profitability.

The course explores how to attract new clients, strengthen existing relationships, retain loyalty and encourage repeat business and referrals. It also helps attendees understand the value they bring to clients, so conversations become less about price and more about trust, confidence and long-term value.

What you will be learning in this course

Stop guessing. Start 
  • understanding.
  • learning.
  • asking.
  • knowing.

Who is this signage course for?

This course is for people who speak to clients, manage relationships or help bring work into the business. It is designed for signage professionals who want to improve conversations, build trust and sell with more confidence.

Business owners

Account teams

Sales teams

Estimating teams

Project teams

Client teams

Ready to build confidence in your team? Book your place and start learning the skills that make a real difference.

Posted on Google Google
Steve Curry profile picture
Steve Curry
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Having attended every previous Make It Happen course a few years ago, I found huge value in returning for the 'On the Frontline' day with Sam and Libby. The session didn't disappoint. Sam is a master at engaging the whole room, effortlessly bridging the gap between beginners to the sign industry (3 weeks in) and oldies like me (nearly 30 years). The day was jam packed with ideas and knowledge to help continue progressing in the industry. I highly recommend attending, whether its for the first time or returning for a refresher.... Oh and there's sweats/chocolate provided through out the day too!!
Posted on Google Google
Craig Davenport profile picture
Craig Davenport
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I attended the Signage Bootcamp and was thoroughly impressed with how well organised and informative it was. Having worked in the industry for over 20yrs I was somewhat sceptical about whether I would learn anything new, however I would thoroughly recommend to anyone, no matter their experience, to attend this course. Thanks Sam, I really enjoyed the day
Posted on Google Google
C M profile picture
C M
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great courses, would recommend to anyone in the industry.
Posted on Google Google
Claire Taylforth profile picture
Claire Taylforth
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We recently had a fantastic training session with Sam Armstrong 👏 Was brilliant to see all staff members so engaged, sharing ideas, and taking away valuable learnings. Sam was a great host, very enthusiastic and professional.
Posted on Google Google
Mari Leach profile picture
Mari Leach
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
As someone new to the sign making industry this course helped provide a detailed overview covering materials, fixings, illuminated and built up letters as well as more specialist information around sustainability and how to make informed design decisions. There was also a practical hour which helped break the day up. Sam has an extensive knowledge and I thoroughly recommend the course!
Posted on Google Google
T Tai profile picture
T Tai
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Workshop offered an in-depth intro into signage and Sam even managed to to tailor the content for the business interest of me and the other attendees, which I found incredibly useful. The session was both informative and engaging, providing a comprehensive understanding of the processes involved in Signage production. Experiencing the manufacturing procedures firsthand and getting some hands-on experience was incredibly beneficial. Sam's expertise and engaging delivery made the seminar clear and professional. Thanks Sam!
Posted on Google Google
Nicole Spencer profile picture
Nicole Spencer
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
I did the frontline course thinking I’d not get much out of it but I really did. It’s done in a collaborative way so you can share ideas and experiences with like minded people so learn from each other. I left the course with 22 action points and believe once implemented they will make a difference to my business
Posted on Google Google
Michael Connor profile picture
Michael Connor
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
As someone who is knew to the Signage Industry - this course blew my mind in all the best ways! Sam is incredibly knowledgable and made everything so clear to me throughout the two days. A real inspiration for where I could be in years to come. Everyone at Signfab helped out as much as they could and showed us all the processes clearly. An amazing set up! Thanks so much Sam!
Posted on Google Google
Navjot Chana profile picture
Navjot Chana
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
A big thank you to Sam and everyone at Signfab. It was a very informative and engaging workshop. We came out of there a lot more in touch with the processes involved. It was beneficial to see the manufacturing processes up close and get some hands on experience. We found Sam very knowledgeable and engaging. The seminar was delivered in a clear and professional manner. Thank you from Nav and Damian at Glyphics
Posted on Google Google
Ben Crosland profile picture
Ben Crosland
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
The whole day was fun and very informative with a good balance of digital to practical working to see samples and examples in person, I would recommend anyone who's a beginner or with good knowledge as there is so much to learn. Sam was fantastic and really made the experience. Book the Signage Bootcamp!!
Verified by Trustindex
Trustindex verified that these reviews were published on Make It Happen Signage Consultancy Ltd's Google Business Profile. Learn more

Why book this course?

Winning new customers matters, but looking after existing clients is just as important.

On The Frontline helps attendees think differently about selling in the industry. The focus is not on pushy sales tactics. It is about building trust, understanding value, improving communication and making sure clients have a reason to keep coming back.

This course can help you:

Improve client conversations
Build stronger relationships
Understand your value
Increase repeat business
Improve client retention
Spot new opportunities with existing clients
Improve efficiency and profitability

Clare’s On The Frontline experience

Clare Cornish joined us for On The Frontline expecting a fairly traditional training day. Instead, she found a practical, relaxed session built around real conversations, real examples and the realities of working in the sign and print industry.

She described the day as feeling “more like a conversation between peers than being talked at”, with ideas she could take away and put into practice straight away.

Watch Clare’s story to hear why she found On The Frontline accessible, relevant and worth recommending.

Building 
  • knowledge.
  • partnerships.
  • the industry.

Frequently asked questions

Is On The Frontline a general sales course?

No. On The Frontline is built specifically for the sign and print industry. It focuses on client conversations, customer experience, communication, value and sales confidence in a signage setting.

Who should attend this course?

This course is suitable for business owners, sales teams, estimators, project managers and anyone involved in client conversations or selling.

Is it suitable for experienced people?

Yes. Experienced people can use the course to refresh their approach, improve communication, strengthen client relationships and build more structure into the way they sell.

Where is the course held?

On The Frontline is usually held at SignFab (UK) Ltd in Leicester. Please check the course page for current dates, timings and location details.

What does the course cover?

The course covers customer experience, communication, client retention, points of difference, time management, value, efficiency and practical ways to improve sales conversations.

How much does the course cost?

Please check the course page to view upcoming dates and course prices.

Can’t find the answer you’re looking for? Get in touch and we’ll help.

It's time to 
  • grow.
  • upskill.
  • build confidence.
  • chat.

It's time to

  • grow.
  • upskill.
  • build confidence.
  • chat.

We help signage, print and design businesses choose the right products, source them properly and avoid the mistakes that cost time and money.

We care about getting things right, sharing what we know and helping you bring projects together.

Loading...